Top 5 Beauty Retail Apps on iOS in Nigeria: Q4 2023 Performance

During the fourth quarter of 2023, the performance of the top beauty retail apps on iOS in Nigeria presented varied trends in weekly downloads and active user metrics. The data, sourced from Sensor Tower, provides insightful details on their market presence.

Oriflame experienced a fluctuating trend in weekly downloads. Starting with a modest 124 downloads in early October, the app saw a peak of 716 downloads in mid-October. However, by the end of December, downloads had decreased to around 191 per week.

Beauty Hut, which launched in mid-November, showed an initial surge in downloads, peaking at 120 in the final week of November. However, the numbers dwindled to 18 downloads per week by the end of December.

FrimpsMan Cosmetics Shop saw relatively low download numbers throughout the quarter. The highest download count was 111 in mid-October, but it dropped significantly to just 4 downloads per week by the end of December.

Fragrances.com.ng maintained a consistent download rate with minor fluctuations. Downloads ranged from a high of 28 in late October to a low of 1 in mid-December, ending the quarter with 16 downloads per week.

StyleKorean exhibited a stable yet modest download pattern. The app peaked at 30 downloads in early December but had no downloads recorded in the final week of the year.

For more detailed insights and analytics on these apps, visit Sensor Tower.